5 Tips to Better Manage Your Growing Instagram Page
About a year ago, after I had been posting more content to my Instagram business account, I noticed I was consistently gaining followers. I felt I had achieved a milestone at 1,000 followers, but the audience just kept increasing — sometimes by as many as 50 or 100 followers per day. By the beginning of November, 2020, I had 3,600 followers, and on January 5 of this year I reached yet another milestone: 10K followers! The interest in my page has shown no signs of slowing down, and I currently have around 26K followers.
As exciting as this development was (and is), it also comes with great challenges. This massive influx of new followers and visitors requires spending much more time and effort moderating my page. I’d like to share some advice based on this experience, but rather than restricting my observations to the narrow content of my account, I will provide a more generalized framework that anyone experiencing a growing Instagram account can utilize.
1. Highlights
One challenge I faced as my account grew was developing more efficient ways of answering common questions. Highlights are a great tool that can be utilized for many purposes — one of which is FAQs. For all you beginners out there, highlights are categories of Instagram stories that remain on your profile indefinitely. Let’s say your…
